Latency Cost Calculator: Estimate Revenue Lost to Slow Performance
Three calculators for three scenarios. Ecommerce revenue loss from slow page loads. API latency compounding across microservice chains. SEO traffic loss from failing Core Web Vitals. Enter your numbers and see the impact.
Methodology: Ecommerce model based on ~7% conversion improvement per 1 second of latency reduction (Akamai, Google, Deloitte research). SEO model assumes a 3-position improvement from passing Core Web Vitals thresholds (conservative estimate). CTR data from Advanced Web Ranking. API calculator sums sequential service latencies. All estimates are indicative and actual results will vary.